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~accessRights:"restricted"
~language:"eng"
~person:"Kumar, Satish"
~person:"Rodgers, Shelly"
~person:"Shogren, Jason F."
~subject:"Journal"
~type_genre:"Article in journal"
~type_genre:"Kommentar"
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Kumar, Satish
Rodgers, Shelly
Shogren, Jason F.
Chan, Kam C.
6
Donthu, Naveen
6
Pattnaik, Debidutta
6
Lindgreen, Adam
5
Mixon, Franklin G.
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Journal of advertising
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1
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1
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ECONIS (ZBW)
14
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1
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
2
Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 531-534
Persistent link: https://www.econbiz.de/10013417518
Saved in:
3
Fifty years of the Journal of Behavioral and Experimental Economics : a bibliometric review
Kumar, Satish
;
Azar, Ofer H.
;
Pandey, Nitesh
;
Lim, Weng Marc
- In:
Journal of behavioral and experimental economics
96
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013397856
Saved in:
4
The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
Saved in:
5
Mapping of Journal of Service Research Themes : a 22-year review : editorial
Donthu, Naveen
;
Gremler, Dwayne D.
;
Kumar, Satish
; …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 187-193
Persistent link: https://www.econbiz.de/10013268006
Saved in:
6
Mapping of Journal of Services Marketing themes : a retrospective overview using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Ranaweera, Chatura
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 340-363
Persistent link: https://www.econbiz.de/10013407505
Saved in:
7
Past, present, and future of the Journal of Advertising
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 133-135
Persistent link: https://www.econbiz.de/10013362263
Saved in:
8
Reflections on my editorship of the Journal of Advertising : postlude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 650-651
Persistent link: https://www.econbiz.de/10013417535
Saved in:
9
Reflections on professionalism and human touch : a tribute : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 269-272
Persistent link: https://www.econbiz.de/10013362307
Saved in:
10
What a difference 50 years makes! : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10013362226
Saved in:
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