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~accessRights:"restricted"
~person:"Üstündağ, Mert"
~subject:"Electronic Commerce"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Omnichannel marketing applications in game industry
Üstündağ, Mert
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Managing customer experiences in an omnichannel world : …
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(pp. 305-315)
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2021
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