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~accessRights:"restricted"
~person:"Addis, Michela"
~person:"Akhtar, Nadeem"
~person:"Kerr, Gayle"
~person:"Kumar, Sushant"
~person:"Naeem, Muhammad"
~person:"Schlüchter, Jan"
~person:"Siddiqi, Umar Iqbal"
~subject:"Werbewirkung"
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Werbewirkung
Delphi technique
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Addis, Michela
Akhtar, Nadeem
Kerr, Gayle
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Naeem, Muhammad
Schlüchter, Jan
Siddiqi, Umar Iqbal
Richards, Jef
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International journal of advertising : the review of marketing communications
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Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
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