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~accessRights:"restricted"
~person:"Addis, Michela"
~person:"Badizadeh, Ali"
~person:"Boquet, Thomas"
~person:"Kerr, Gayle"
~person:"Schlüchter, Jan"
~subject:"Werbewirkung"
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Werbewirkung
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International journal of advertising : the review of marketing communications
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Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
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