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~accessRights:"restricted"
~person:"Afshardoost, Mona"
~person:"Goller, Markus"
~person:"Schnebelen, Stefanie"
~person:"Walter, Benjamin von"
~subject:"Markenimage"
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Employer brand management : Arbeitgebermarken aufbauen und steuern
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Journal of strategic marketing
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ECONIS (ZBW)
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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2
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
3
Employer Branding als Teil einer integrierten Markenführung
Kremmel, Dietmar
;
Walter, Benjamin von
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 37-67)
.
2016
Persistent link: https://www.econbiz.de/10011525960
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