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~accessRights:"restricted"
~person:"Alcántara-Pilar, Juan Miguel"
~person:"Baker, Michael John"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Relationship marketing
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Alcántara-Pilar, Juan Miguel
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International journal of hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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2
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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