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~accessRights:"restricted"
~person:"Allred, Anthony"
~subject:"Brand image"
~subject:"Produktinformation"
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Produktinformation
Aristotle's modes of persuasion
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Confidence
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Allred, Anthony
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Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
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