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~accessRights:"restricted"
~person:"Attaran, Sharmin"
~person:"Beer, Leon T. de"
~subject:"source credibility"
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source credibility
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
Credibility
1
Customers
1
Emotion
1
Glaubwürdigkeit
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Internet marketing
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Psychology of advertising
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Selbstbedienung
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Self-service
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Wissen
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Wissensmanagement
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Wissenstransfer
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advertising
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advertorials
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brand mention
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editorials
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elaboration likelihood model
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informal knowledge sharing
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Attaran, Sharmin
Beer, Leon T. de
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1
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1
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Journal of promotion management : JPM
1
The service industries journal
1
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ECONIS (ZBW)
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New perspective on informal knowledge sharing in the self-service environment
Van Tonder, Estelle
;
Beer, Leon T. de
;
Kuyper, Tom
- In:
The service industries journal
40
(
2020
)
7/8
,
pp. 542-564
Persistent link: https://www.econbiz.de/10012260300
Saved in:
2
Consumer perceptions of
credibility
and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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