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~accessRights:"restricted"
~person:"Attaran, Sharmin"
~subject:"source credibility"
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source credibility
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Journal of promotion management : JPM
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Consumer perceptions of
credibility
and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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