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~accessRights:"restricted"
~person:"Aykaç, Ömer Sezai"
~person:"Foxall, Gordon R."
~subject:"Sales promotion"
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Improving marketing strategies for private label products
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The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai
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Yilmaz, Aykut
- In:
Improving marketing strategies for private label products
,
(pp. 306-327)
.
2020
Persistent link: https://www.econbiz.de/10012125577
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