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~accessRights:"restricted"
~person:"Baake, Pio"
~person:"Fox, Edward J."
~person:"Wang, Chunlin"
~subject:"Retail trade"
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Baake, Pio
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
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