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~accessRights:"restricted"
~person:"Bambauer, Silke"
~person:"Girotra, Karan"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Evaluation"
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Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 55-70
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