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~accessRights:"restricted"
~person:"Bang, Nguyen"
~subject:"Corporate culture"
~subject:"Social web"
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Corporate culture
Social web
Corporate reputation
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Firmenimage
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Öffentlichkeitsarbeit
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corporate communication
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1
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China
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Corporate identity management
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Bang, Nguyen
Melewar, T. C.
10
Camilleri, Mark Anthony
5
Etter, Michael
5
Foroudi, Pantea
4
Komodromos, Marcos
4
Saxton, Gregory D.
4
Berbegal-Mirabent, Jasmina
3
Bortree, Denise Sevick
3
Guo, Chao
3
Heller, Michael
3
Ki, Eyun-Jung
3
Kitchen, Philip J.
3
Loureiro, Sandra Maria Correia
3
Martin, Sebastian
3
Men, Linjuan Rita
3
Mohamed, Ehab K. A.
3
Nicoli, Nicholas
3
Niederhäuser, Markus
3
Podnar, Klement
3
Rosenberger, Nicole
3
Tindall, Natalie T. J.
3
Adeola, Ogechi
2
Alegre, Inés
2
Amin, Marian H.
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Andersen, Mona Agerholm
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Azer, Jaylan
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Balmer, John M. T.
2
Balmer, John M.T.
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Balmern, John M. T.
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Banghart, Scott
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Becker, Kip
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Berger, Bruce K.
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Bond, Emma
2
Breznik, Kristijan
2
Carroll, Craig E.
2
Coelho, Arnaldo
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Cuomo, Maria Teresa
2
Dams, Colja M.
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Devereux, Luke
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Journal of marketing communications
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ECONIS (ZBW)
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The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
2
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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