//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Baumgarth, Carsten"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Arbeitsverhalten
Markenimage
Messung
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Internal branding
1
International marketing
1
Internationales Marketing
1
Interne Markenführung
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Meta-Analyse
1
Meta-analysis
1
Work behaviour
1
brand citizenship behavior
1
brand understanding
1
employee brand commitment
1
internal brand management
1
internal branding
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Baumgarth, Carsten
Bowden, Jana
Fischer, Alexander
Kamalanabhan, T. J.
Bruhn, Manfred
2
Esch, Franz-Rudolf
2
Herrmann, Andreas
2
Kernstock, Joachim
2
Tomczak, Torsten
2
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
1
Batt, Verena
1
Bendixen, Michael
1
Binu Raj, Asha
1
Bosslet, Ronja
1
Du Preez, Rose
1
Duh, Helen Inseng
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Hesse, Andreas
1
Holzer, Matthias
1
Huang, Ching-Ying
1
Häusler, Mariella
1
Kremmel, Dietmar
1
Lai, Chia-Hsien
1
Nasir, Hafsa
1
Noor, Azeema Azeema
1
Schmidt, Holger J.
1
Schnebelen, Stefanie
1
Schneider, Aileen
1
Tuzovic, Sven
1
Walter, Benjamin von
1
Wara, Helen Uzezi
1
Zia, Shahrukh
1
more ...
less ...
Published in...
All
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->