//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Baumgarth, Carsten"
~person:"Du Preez, Rose"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Schmidt, Holger J."
~person:"Schnebelen, Stefanie"
~person:"Tomczak, Torsten"
~subject:"Arbeitsverhalten"
~subject:"Internal communication"
~subject:"Measurement"
~subject:"Oil industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Arbeitsverhalten
Internal communication
Measurement
Oil industry
Brand image
4
Internal branding
4
Interne Markenführung
4
Markenimage
4
Brand management
3
Markenführung
3
Corporate reputation
2
Firmenimage
2
Markenpolitik
2
Mitarbeiter
2
Verhalten
2
Aufsatzsammlung
1
Brand
1
Brand citizenship behaviour
1
Brand equity
1
Co-creation
1
Consumer behaviour
1
Earned media
1
Employee retention
1
Employee-based brand equity
1
Intention to stay
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Markenartikel
1
Mitarbeiterbindung
1
Satisfaction
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
1
Viral marketing
1
Virales Marketing
1
Word-of-mouth communication
1
Work behaviour
1
Zufriedenheit
1
appraisal framework
1
brand behavior
1
brand happiness
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Baumgarth, Carsten
Du Preez, Rose
Goller, Markus
Kamalanabhan, T. J.
Schmidt, Holger J.
Schnebelen, Stefanie
Tomczak, Torsten
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
1
Bendixen, Michael
1
Binu Raj, Asha
1
Bowden, Jana
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Huang, Ching-Ying
1
Lai, Chia-Hsien
1
Nasir, Hafsa
1
Noor, Azeema Azeema
1
Zia, Shahrukh
1
more ...
less ...
Published in...
All
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->