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~accessRights:"restricted"
~person:"Becker, Annika"
~person:"Cao, Xiaoxia"
~person:"Hyde, Fran"
~subject:"Brand image"
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Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
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