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~accessRights:"restricted"
~person:"Bellman, Steven"
~person:"Chan, Kara"
~subject:"Fernsehen"
~subject:"Werbung"
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Fernsehen
Werbung
Advertising effects
16
Werbewirkung
16
Advertising
11
Consumer behaviour
8
Fernsehwerbung
8
Konsumentenverhalten
8
Television advertising
8
Internet marketing
7
Online-Marketing
7
Brand image
3
Brand management
3
Celebrity endorsement
3
Celebrity-Werbung
3
Markenführung
3
Markenimage
3
Biometrics
2
Biometrie
2
Experiment
2
Hong Kong
2
Hongkong
2
Advertising appeals
1
Advertising avoidance
1
Attention
1
Brand
1
Brand extension
1
Brand familiarity
1
Cause-related advertising
1
Celebrity motivation
1
Collectivism
1
Communication effectiveness
1
Communication effects
1
Computerspiel
1
Construal level theory
1
Digitale Dienste
1
Effectiveness
1
Emotion
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English
11
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Bellman, Steven
Chan, Kara
Septianto, Felix
15
Taylor, Charles Raymond
12
Yoon, Sukki
12
Pelsmacker, Patrick de
11
Yoon, Hye Jin
11
Diehl, Sandra
10
Eisend, Martin
9
Hudders, Liselot
9
Stafford, Marla Royne
9
Wu, Linwan
9
Dens, Nathalie
8
Evans, Nathaniel J.
8
Choi, Yung Kyun
7
Dodoo, Naa Amponsah
7
Ford, John B.
7
Hatzithomas, Leonidas
7
Hayes, Jameson L.
7
Kim, Jooyoung
7
Romaniuk, Jenni
7
Thaichon, Park
7
Torres, Ivonne M.
7
Zúñiga, Miguel Ángel
7
Campbell, Colin L.
6
Choi, Hojoon
6
Dahlén, Micael
6
Kim, Kacy K.
6
King, Karen Whitehill
6
Mueller, Barbara
6
Nöcker, Ralf
6
Quach, Sara
6
Rosengren, Sara
6
Sahni, Navdeep S.
6
Sayedi, Amin
6
Wilson, Rick T.
6
Arora, Nilesh
5
Arora, Taanika
5
Beal, Virginia
5
Bergkvist, Lars
5
Brinson, Nancy H.
5
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Journal of marketing communications
4
Journal of advertising research
2
Journal of business research : JBR
2
International review on public and non-profit marketing
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
11
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
4
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
5
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
6
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
7
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
8
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
9
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
10
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
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