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~person:"Bellman, Steven"
~person:"Chan, Kara"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
16
Werbewirkung
16
Advertising
11
Werbung
10
Consumer behaviour
8
Fernsehwerbung
8
Konsumentenverhalten
8
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Bellman, Steven
Chan, Kara
Pelsmacker, Patrick de
22
Septianto, Felix
22
Dens, Nathalie
19
Hudders, Liselot
16
Taylor, Charles Raymond
15
Yoon, Sukki
15
Eisend, Martin
12
Matthes, Jörg
12
Naderer, Brigitte
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Yoon, Hye Jin
12
Diehl, Sandra
11
Roy, Subhadip
11
Wu, Linwan
11
Evans, Nathaniel J.
10
Hatzithomas, Leonidas
10
Stafford, Marla Royne
10
Torres, Ivonne M.
10
Dodoo, Naa Amponsah
9
Gierl, Heribert
9
Ilicic, Jasmina
9
Jang, Soocheong
9
Varan, Duane
9
Zúñiga, Miguel Ángel
9
Arora, Nilesh
8
Cauberghe, Veroline
8
Choi, Yung Kyun
8
Dwivedi, Yogesh Kumar
8
Ford, John B.
8
Huh, Jisu
8
Jeong, EunHa
8
Kim, Jooyoung
8
Kim, Kacy K.
8
Kulczynski, Alicia
8
Romaniuk, Jenni
8
Rozendaal, Esther
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Sahni, Navdeep S.
8
Baxter, Stacey M.
7
Bergkvist, Lars
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Journal of marketing communications
5
Journal of advertising research
4
International review on public and non-profit marketing
2
Journal of business research : JBR
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
16
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
4
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Chan, Kara
;
Shi, Jingyuan
;
Agante, Luisa
;
Opree, Suzanna J.
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10013168359
Saved in:
5
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
6
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
7
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
8
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
9
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
10
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
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