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~accessRights:"restricted"
~person:"Bellman, Steven"
~person:"Wu, Linwan"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
23
Werbewirkung
23
Advertising
17
Consumer behaviour
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Konsumentenverhalten
16
Werbung
16
Fernsehwerbung
8
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affect priming
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Bellman, Steven
Wu, Linwan
Pelsmacker, Patrick de
21
Septianto, Felix
20
Dens, Nathalie
19
Hudders, Liselot
16
Taylor, Charles Raymond
15
Yoon, Sukki
15
Yoon, Hye Jin
13
Eisend, Martin
12
Matthes, Jörg
12
Naderer, Brigitte
11
Roy, Subhadip
11
Evans, Nathaniel J.
10
Stafford, Marla Royne
10
Torres, Ivonne M.
10
Dodoo, Naa Amponsah
9
Gierl, Heribert
9
Hatzithomas, Leonidas
9
Ilicic, Jasmina
9
Jang, Soocheong
9
Varan, Duane
9
Zúñiga, Miguel Ángel
9
Arora, Nilesh
8
Cauberghe, Veroline
8
Choi, Yung Kyun
8
Dwivedi, Yogesh Kumar
8
Ford, John B.
8
Huh, Jisu
8
Jeong, EunHa
8
Kim, Jooyoung
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Kim, Kacy K.
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Kulczynski, Alicia
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Romaniuk, Jenni
8
Rozendaal, Esther
8
Baxter, Stacey M.
7
Bergkvist, Lars
7
Campbell, Colin L.
7
Chen, Huan
7
De Jans, Steffi
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Journal of marketing communications
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Journal of advertising research
4
International journal of advertising : the review of marketing communications
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Journal of business research : JBR
2
Health marketing quarterly
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
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Journal of current issues and research in advertising
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Journal of global marketing
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ECONIS (ZBW)
23
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
4
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
5
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
6
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
7
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
8
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
9
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
10
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
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