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~accessRights:"restricted"
~person:"Belso-Martínez, Jose Antonio"
~person:"Byon, Kevin K."
~person:"Di Stefano, Cristina"
~person:"Dilley, Rachel"
~subject:"Brand management"
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Belso-Martínez, Jose Antonio
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
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