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~accessRights:"restricted"
~person:"Benlian, Alexander"
~subject:"Agentenbasierte Modellierung"
~subject:"Consumer gratitude"
~subject:"E-commerce"
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Agentenbasierte Modellierung
Consumer gratitude
E-commerce
Personalization
2
Attribute weights
1
Configuration system
1
Consumer behaviour
1
Decision support
1
Electronic Commerce
1
Internet marketing
1
Konsumentenverhalten
1
Management information system
1
Management-Informationssystem
1
Offer value
1
Online promotional campaigns
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Personalisierung
1
Randomized field study
1
Recommender system
1
Referral behavior
1
Sales promotion
1
Scarcity
1
Social Web
1
Social capital
1
Social web
1
Sozialkapital
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Verkaufsförderung
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Viral marketing
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Virales Marketing
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Benlian, Alexander
Benbasat, Izak
4
Adomavicius, Gediminas
3
Aggarwal, Rohit
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Hosanagar, Kartik
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Midha, Vishal
3
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European journal of operational research : EJOR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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A configuration-based recommender system for supporting e-commerce decisions
Scholz, Michael
;
Dorner, Verena
;
Schryen, Guido
; …
- In:
European journal of operational research : EJOR
259
(
2017
)
1
,
pp. 205-215
Persistent link: https://www.econbiz.de/10011644915
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2
Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
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