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~accessRights:"restricted"
~person:"Berens, Guido"
~person:"Schultz, Majken"
~subject:"Brand"
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History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
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