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~accessRights:"restricted"
~person:"Boyd, D. Eric"
~person:"Sarin, Shikhar"
~person:"Silva, Pedro Mendonça"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingmanagement
Messe
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Boyd, D. Eric
Sarin, Shikhar
Silva, Pedro Mendonça
Adams, Russell
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Brown, Brian P.
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Coyle, Tom
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Downey, Clara
1
Drapeau, Nancy
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Gopalakrishna, Srinath
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Haon, Christophe
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Kalafatis, Stavros P.
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Lovett, Marvin
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10012614796
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2
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
3
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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