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~accessRights:"restricted"
~person:"Bronnenberg, Bart J."
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Glossar enthalten"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Bronnenberg, Bart J.
Bruhn, Manfred
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Marketing investment and intangible brand capital
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Syverson, Chad
-
2022
Persistent link: https://www.econbiz.de/10013260232
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2
The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.
;
Dube, Jean-Pierre H.
;
Gentzkow, …
-
2010
Persistent link: https://www.econbiz.de/10008991105
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