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~accessRights:"restricted"
~person:"Bulander, Rebecca"
~person:"Olariu, Ioana"
~person:"Verhoef, Peter C."
~subject:"Customer relationship management"
~subject:"Direktmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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2
Methoden des kundenzentrierten Innovationsmanagements als Basis der personalisierten Produkt-/Servicegestaltung
Schoblik, Johanna
;
Kölmel, Bernhard
;
Bulander, Rebecca
; …
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012172244
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