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~accessRights:"restricted"
~person:"Calantone, Roger J."
~person:"Hvam, Lars"
~subject:"Markenführung"
~subject:"Produktgestaltung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Calantone, Roger J.
Hvam, Lars
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Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
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2
Using business critical design rules to frame new architecture introduction in multi-architecture portfolios
Løkkegaard, Martin
;
Mortensen, Niels Henrik
;
Hvam, Lars
- In:
International journal of production research
56
(
2018
)
24
,
pp. 7313-7329
Persistent link: https://www.econbiz.de/10011986970
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