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~accessRights:"restricted"
~person:"Calantone, Roger J."
~person:"Luce, Fernando Bins"
~subject:"Markenführung"
~subject:"Produktgestaltung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Markenführung
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Calantone, Roger J.
Luce, Fernando Bins
Berndt, Ernst R.
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Ingrao, Carlo
2
Sameti, Ardalan
2
Wojnarowska, Magdalena
2
Ćwiklicki, Marek
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Academia : revista Latinoamericana de administración
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Unifying customer, product and brand performance management
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10013369879
Saved in:
2
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
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