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~accessRights:"restricted"
~person:"Camilleri, Mark Anthony"
~type_genre:"Aufsatz im Buch"
~type_genre:"Guidebook"
~type_genre:"Thesis"
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The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
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Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
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