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~person:"Chandrasekhar, Arun G."
~person:"Hussain, Shahzeb"
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Search: subject_exact:"Celebrity-Werbung"
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Brand image
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Celebrity endorsement
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Chandrasekhar, Arun G.
Hussain, Shahzeb
Roy, Subhadip
9
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5
Singh, Ramendra Pratap
5
Agnihotri, Arpita
4
Banerjee, Neelotpaul
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Corporate reputation review
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European business review
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Journal of business research : JBR
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ECONIS (ZBW)
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Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
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2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
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