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~accessRights:"restricted"
~person:"Cherian, Mathew"
~subject:"Direct marketing"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
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