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~person:"Cockrell, Seth"
~person:"Howe, Michael"
~person:"Krishnan, Ranjani"
~person:"Zhao, Yanhui"
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Cockrell, Seth
Howe, Michael
Krishnan, Ranjani
Zhao, Yanhui
Calantone, Roger J.
26
Voorhees, Clay M.
5
Zhang, Yufei
4
Dean, Tereza
2
Durmusoglu, Serdar S.
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The effects of innovation on product recall likelihood
Cockrell, Seth
;
Friske, Wesley
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014547892
Saved in:
2
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
3
Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang
;
Calantone, Roger J.
;
Krishnan, Ranjani
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 887-910
Persistent link: https://www.econbiz.de/10012213249
Saved in:
4
Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
Saved in:
5
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
6
The promise and perils of wearable sensors in organizational research
Chaffin, Daniel
;
Heidl, Ralph
;
Hollenbeck, John R.
; …
- In:
Organizational research methods : ORM
20
(
2017
)
1
,
pp. 3-31
Persistent link: https://www.econbiz.de/10011671660
Saved in:
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