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~accessRights:"restricted"
~person:"De Santa-Eulalia, Luis Antonio"
~person:"Jain, Varsha"
~subject:"Bibliometrie"
~subject:"India"
~subject:"Theory"
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De Santa-Eulalia, Luis Antonio
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
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2
Supply chain modelling frameworks for forest products industry : a systematic literature review
Vahid, Saba
;
Lehoux, Nadia
;
De Santa-Eulalia, Luis Antonio
- In:
INFOR : information systems and operational research
54
(
2016
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10011507349
Saved in:
3
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
4
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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