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~accessRights:"restricted"
~person:"Dens, Nathalie"
~person:"Ekinci, Yuksel"
~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Consumer behaviour
59
Konsumentenverhalten
58
Brand management
26
Brand image
25
Markenimage
25
Advertising effects
19
Werbewirkung
19
Brand
17
Markenartikel
17
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10
Search theory
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Suchtheorie
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Werbung
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Product Placement
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Product placement
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Beziehungsmarketing
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Internet marketing
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Relationship marketing
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Social web
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Brand placement
4
Einzelhandel
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Information costs
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Informationskosten
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Retail trade
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Cognition
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Designation of origin
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Destination management
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Herkunftsbezeichnung
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International marketing
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English
26
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Dens, Nathalie
Ekinci, Yuksel
Gierl, Heribert
Janssen, Maarten C. W.
Loureiro, Sandra Maria Correia
23
Han, Heesup
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Phau, Ian
16
Khan, Imran
14
Diamantopoulos, Adamantios
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Martínez-López, Francisco J.
13
Ahn, Jiseon
12
Kunkel, Thilo
12
Park, Jungkun
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Paul, Justin
11
Rahman, Zillur
11
Valette-Florence, Pierre
11
King, Ceridwyn
10
Pelsmacker, Patrick de
10
Rather, Raouf Ahmad
10
Romaniuk, Jenni
10
Sreejesh, S.
10
Torres, Ivonne M.
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Gilal, Faheem Gul
9
Gilal, Naeem Gul
9
Gilal, Rukhsana Gul
9
Hwang, Jinsoo
9
Johnson, Lester W.
9
Kumar, Vikas
9
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Journal of business research : JBR
5
International journal of advertising : the quarterly review of marketing communications
4
Marketing : ZFP ; journal of research and management
2
The journal of brand management : an international journal
2
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The marketing review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
26
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1
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
5
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
9
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
10
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
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