//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"King, Stephen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
22
Werbewirkung
22
Advertising
18
Werbung
18
Consumer behaviour
13
Konsumentenverhalten
13
Meta-Analyse
5
Meta-analysis
5
Communication
3
Deutschland
3
Germany
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Kommunikation
3
Online-Marketing
3
Arzneimittel
2
Brand
2
Brand image
2
Brand management
2
Brasilien
2
Brazil
2
Communication media
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Gender
2
Geschlecht
2
Gesundheitspolitik
2
Health policy
2
Humor
2
Kommunikationsmedien
2
Kulturelle Identität
2
Markenartikel
2
Markenführung
2
Markenimage
2
Pharmaceutical advertising
2
Pharmaceuticals
2
advertising
2
evolutionary psychology
2
more ...
less ...
Online availability
All
Undetermined
Free
4
Type of publication
All
Article
19
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
Thesis
1
more ...
less ...
Language
All
English
21
German
1
Author
All
Diehl, Sandra
Eisend, Martin
King, Stephen
Pelsmacker, Patrick de
22
Septianto, Felix
20
Dens, Nathalie
19
Hudders, Liselot
16
Taylor, Charles Raymond
15
Yoon, Sukki
15
Yoon, Hye Jin
13
Bellman, Steven
12
Matthes, Jörg
12
Naderer, Brigitte
12
Roy, Subhadip
11
Wu, Linwan
11
Evans, Nathaniel J.
10
Hatzithomas, Leonidas
10
Stafford, Marla Royne
10
Torres, Ivonne M.
10
Dodoo, Naa Amponsah
9
Gierl, Heribert
9
Ilicic, Jasmina
9
Jang, Soocheong
9
Varan, Duane
9
Zúñiga, Miguel Ángel
9
Arora, Nilesh
8
Cauberghe, Veroline
8
Choi, Yung Kyun
8
Dwivedi, Yogesh Kumar
8
Ford, John B.
8
Huh, Jisu
8
Jeong, EunHa
8
Kim, Jooyoung
8
Kim, Kacy K.
8
Kulczynski, Alicia
8
Romaniuk, Jenni
8
Rozendaal, Esther
8
Sahni, Navdeep S.
8
Baxter, Stacey M.
7
Bergkvist, Lars
7
Campbell, Colin L.
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
Forschungsgruppe Konsum und Verhalten
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of marketing
1
Journal of public policy & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
2
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
3
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
4
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
5
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
6
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
7
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
8
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
9
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
10
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->