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~accessRights:"restricted"
~person:"Draganska, Michaela"
~person:"Zaccour, Georges"
~subject:"Einzelhandel"
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Einzelhandel
Distribution channel
7
Vertriebsweg
7
Advertising
4
Game theory
4
Spieltheorie
4
Werbung
4
Advertising effects
2
Lieferantenmanagement
2
Lieferkette
2
Preismanagement
2
Pricing strategy
2
Retail trade
2
Supplier relationship management
2
Supply chain
2
Werbewirkung
2
Advertising elasticities
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Brand reputation
1
Channel coordination
1
Cooperative advertising
1
Differential games
1
Distribution channels
1
Dual-channel supply chain
1
Dynamic game
1
Dynamisches Spiel
1
Georges Zaccour
1
Handelsmarke
1
Industrie
1
Information dissemination
1
Information leakage
1
Information sharing
1
Informationsverbreitung
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Innovation diffusion
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Innovationsdiffusion
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Inter-firm cooperation
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Manufacturing industries
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Draganska, Michaela
Zaccour, Georges
Chen, Jing
7
Frasquet Deltoro, Marta
5
Heinemann, Gerrit
5
Acquila-Natale, Emiliano
4
Holzapfel, Andreas
4
Kuhn, Heinrich
4
Sethi, Suresh P.
4
Zielke, Stephan
4
Bian, Yiwen
3
Cebollada, Javier
3
Cheng, T. C. E.
3
Fransoo, Jan C.
3
Gallino, Santiago
3
Gao, Fei
3
Guan, Xu
3
He, Yong
3
Heydari, Jafar
3
Hübner, Alexander
3
Iglesias-Pradas, Santiago
3
Karray, Salma
3
Li, Bo
3
Li, Guo
3
Ma, Xin
3
Pei, Zhi
3
Riekhof, Hans-Christian
3
Schramm-Klein, Hanna
3
Shaffer, Greg Eric
3
Sharma, Amalesh
3
Sigué, Simon Pierre
3
Song, Huaming
3
Yan, Ruiliang
3
Yan, Shuai
3
Yin, Shuya
3
Zhao, Lei
3
Akter, Shahriar
2
Akturk, M. Serkan
2
Anderson, Eric T.
2
Arce-Urriza, Marta
2
Bezes, Christophe
2
Breugelmans, Els
2
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European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
2
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Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
2
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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