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~accessRights:"restricted"
~person:"Gabrielli, Veronica"
~person:"Hayek, Naila"
~subject:"Brand"
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Brand
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Gabrielli, Veronica
Hayek, Naila
Wilson, Jeremy M.
5
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International journal of production economics
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The journal of product & brand management
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ECONIS (ZBW)
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Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
2
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
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