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~accessRights:"restricted"
~person:"Gabrielli, Veronica"
~person:"Khan, Sameeullah"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Luxury goods
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Luxusgüter
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Product counterfeiting
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Gabrielli, Veronica
Khan, Sameeullah
Anurag Singh
2
Bashir, Irfan
2
Bian, Xuemei
2
Bobrie, François
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Cui, Annie Peng
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Fazili, Asif Iqbal
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The journal of product & brand management
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ECONIS (ZBW)
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Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
2
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
3
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
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