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~accessRights:"restricted"
~person:"Gabrielli, Veronica"
~person:"Nagar, Komal"
~subject:"Brand"
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Gabrielli, Veronica
Nagar, Komal
Wilson, Jeremy M.
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Journal of marketing communications
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The journal of product & brand management
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ECONIS (ZBW)
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Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
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2
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
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