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~accessRights:"restricted"
~person:"Garbarino, Ellen"
~person:"Jiang, Lingqing"
~subject:"Advertising"
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Give blood today or save lives tomorrow : matching decision and message construal level to maximize blood donation intentions
Czeizler, Amalia
;
Garbarino, Ellen
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011744218
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