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~accessRights:"restricted"
~person:"Gersbach, Hans"
~person:"Grewal, Dhruv"
~person:"Haller, Hans"
~subject:"Konsumentenverhalten"
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Club theory
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The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
2
Clubs and households
Gersbach, Hans
;
Haller, Hans
-
2006
Persistent link: https://www.econbiz.de/10003330875
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