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~accessRights:"restricted"
~person:"Ghaddar, Sarah"
~subject:"Brand extension"
~type_genre:"Aufsatz im Buch"
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Fashion branding and communication : core strategies of European luxury brands
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Salvatore Ferragamo :
brand
heritage as main vector of
brand
extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
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