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~accessRights:"restricted"
~person:"Ghauri, Pervez N."
~person:"Grinstein, Amir"
~subject:"Asien"
~subject:"Multinationales Unternehmen"
~subject:"USA"
~subject:"World"
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Multinationales Unternehmen
USA
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International marketing
7
Internationales Marketing
7
Globalisierung
3
Globalization
3
Welt
2
Brand management
1
CMO
1
CSR
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cultural distance
1
Cultural identity
1
Dominant logic
1
Einzelhandel
1
Entrepreneurial orientation
1
Entrepreneurship
1
Entrepreneurship approach
1
Foreign market entry
1
International market entry
1
Internationaler Markteintritt
1
Japan
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KMU
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Kulturelle Identität
1
Markenführung
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Market driving
1
Market entry
1
Marketing management
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Marketing program adaptation
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Marketingmanagement
1
Markteintritt
1
Public relations
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Retail trade
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SME
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Social Web
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Social web
1
Standardization
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Ghauri, Pervez N.
Grinstein, Amir
Manrai, Ajay K.
8
Cleveland, Mark
4
Leonidou, Leonidas C.
4
Aykol, Bilge
3
Christodoulides, Paul
3
Hewett, Kelly
3
Laroche, Michel
3
Riefler, Petra
3
Steenkamp, Jan-Benedict E. M.
3
Vrontis, Demetris
3
Alcantara-Pilar, Juan Miguel
2
Ambaye, Michele
2
Bacouel-Jentjens, Sabine
2
Barrio-García, Salvador del
2
Bell, Sandra
2
Cavusgil, Erin
2
Cedrola, Elena
2
Cesinger, Beate
2
Ciszewska-Mlinarič, Mariola
2
Crespo-Almendros, Esmeralda
2
Czinkota, Michael R.
2
Dekimpe, Marnik G.
2
Dens, Nathalie
2
Edmonds, Jennifer J.
2
Elg, Ulf
2
Faroque, Anisur Rahman
2
Gielens, Katrijn
2
Head, Keith
2
Hesse, Jürgen
2
Hughes, Mathew
2
Javalgi, Rajshekhar G.
2
Jin, Byoungho
2
Kim, Saejoon
2
Krafft, Manfred
2
Kraus, Sascha
2
Lascu, Dana-Nicoleta
2
Ma, Zhenzhong
2
Marinova, Svetla Trifonova
2
Mayer, Thierry
2
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Journal of international marketing
2
Journal of business research : JBR
1
Journal of international entrepreneurship
1
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ECONIS (ZBW)
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Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
2
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
3
The impact of entrepreneurial orientation on foreign market entry : the roles of marketing program adaptation, cultural distance, and unanticipated events
Baker, William E.
;
Grinstein, Amir
;
Perin, Marcelo …
- In:
Journal of international entrepreneurship
18
(
2020
)
1
,
pp. 63-91
Persistent link: https://www.econbiz.de/10012228412
Saved in:
4
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
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