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~accessRights:"restricted"
~person:"Ghauri, Pervez N."
~person:"Halkias, Georgios"
~subject:"Brasilien"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
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Brasilien
Consumer behaviour
Markenartikel
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Internationales Marketing
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Brand image
3
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3
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Country stereotypes
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Stereotype content model
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Ghauri, Pervez N.
Halkias, Georgios
Diamantopoulos, Adamantios
10
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6
Davvetas, Vasileios
5
Jakubanecs, Alexander
4
Laroche, Michel
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Journal of business research : JBR
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ECONIS (ZBW)
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The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
2
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
3
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
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