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~accessRights:"restricted"
~person:"Ghosh, Sid"
~person:"Mishra, Oly"
~subject:"Consumer behaviour"
~subject:"India"
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Consumer behaviour
India
Konsumentenverhalten
2
Advertising
1
Advertising effects
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China
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Conceptual Model
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Conscious Consumer
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Ghosh, Sid
Mishra, Oly
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Qualitative market research : an international journal
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The marketing review
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ECONIS (ZBW)
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Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
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2
Chinese consumers' luxury value perceptions : a
conceptual
model
Liang, Yan
;
Ghosh, Sid
;
Oe, Hiroko
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10011714484
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