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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~person:"Kunkel, Thilo"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Consumer behaviour
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Brand management
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Sports marketing
12
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Gierl, Heribert
Janssen, Maarten C. W.
Kunkel, Thilo
Loureiro, Sandra Maria Correia
23
Han, Heesup
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Guzman, Francisco
17
Japutra, Arnold
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Melewar, T. C.
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Sarkar, Juhi Gahlot
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Bang, Nguyen
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Phau, Ian
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Khan, Imran
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Diamantopoulos, Adamantios
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Ekinci, Yuksel
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Gázquez-Abad, Juan Carlos
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Hollebeek, Linda D.
13
Martínez-López, Francisco J.
13
Ahn, Jiseon
12
Park, Jungkun
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Paul, Justin
11
Rahman, Zillur
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Valette-Florence, Pierre
11
Dens, Nathalie
10
King, Ceridwyn
10
Pelsmacker, Patrick de
10
Rather, Raouf Ahmad
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Romaniuk, Jenni
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Sreejesh, S.
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Torres, Ivonne M.
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Zúñiga, Miguel Ángel
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Casidy, Riza
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Chen, Qimei
9
Gilal, Faheem Gul
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Gilal, Naeem Gul
9
Gilal, Rukhsana Gul
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Journal of sport management : the official journal of the North American Society of Sport Management
5
European Sport management quarterly : ESMQ
4
Marketing : ZFP ; journal of research and management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of business research : JBR
1
Journal of strategic marketing
1
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ECONIS (ZBW)
15
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1
Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams
Doyle, Jason P.
;
Kunkel, Thilo
;
Kelly, Sarah Jane
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 729-743
Persistent link: https://www.econbiz.de/10015051747
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
4
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
5
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
6
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
7
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
8
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
9
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
10
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
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