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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~person:"Romaniuk, Jenni"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
13
Brand
12
Markenartikel
12
Brand image
11
Markenimage
11
Search theory
9
Suchtheorie
9
Advertising effects
7
Werbewirkung
7
Advertising
6
Werbung
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Internet marketing
5
Online-Marketing
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Theorie
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Theory
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
4
Einzelhandel
4
Information costs
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Informationskosten
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Relationship marketing
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Retail trade
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Consumer search
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Luxury goods
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Luxusgüter
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Preismanagement
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Social Web
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Social web
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Einzelhandelspreis
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Großbritannien
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Gierl, Heribert
Janssen, Maarten C. W.
Romaniuk, Jenni
Loureiro, Sandra Maria Correia
23
Han, Heesup
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Phau, Ian
16
Khan, Imran
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Martínez-López, Francisco J.
13
Ahn, Jiseon
12
Park, Jungkun
12
Veloutsou, Cleopatra
12
Kunkel, Thilo
11
Paul, Justin
11
Rahman, Zillur
11
Septianto, Felix
11
Valette-Florence, Pierre
11
Dens, Nathalie
10
King, Ceridwyn
10
Pelsmacker, Patrick de
10
Sreejesh, S.
10
Torres, Ivonne M.
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Gilal, Faheem Gul
9
Gilal, Naeem Gul
9
Gilal, Rukhsana Gul
9
Johnson, Lester W.
9
Kumar, Vikas
9
Rather, Raouf Ahmad
9
Augusto, Mário Gomes
8
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International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business research : JBR
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
European journal of marketing
1
International journal of market research
1
The journal of asset management
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ECONIS (ZBW)
13
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
3
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
4
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
7
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
8
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
9
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
10
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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