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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~subject:"Einzelhandel"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Markenführung
Consumer behaviour
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9
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Brand image
4
Information costs
4
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Gierl, Heribert
Janssen, Maarten C. W.
Loureiro, Sandra Maria Correia
28
Gázquez-Abad, Juan Carlos
22
Han, Heesup
22
Sarkar, Abhigyan
21
Bang, Nguyen
20
Japutra, Arnold
20
Martínez-López, Francisco J.
20
Ko, Eunju
19
Melewar, T. C.
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Sarkar, Juhi Gahlot
18
Grewal, Dhruv
17
Guzman, Francisco
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Paul, Justin
16
Phau, Ian
16
Khan, Imran
14
Park, Jungkun
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
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Hollebeek, Linda D.
13
Pantano, Eleonora
13
Ahn, Jiseon
12
Dwivedi, Yogesh Kumar
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Gil Saura, Irene
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Kunkel, Thilo
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Roy, Sanjit
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Septianto, Felix
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Veloutsou, Cleopatra
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Rahman, Zillur
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Sreejesh, S.
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Valette-Florence, Pierre
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10
Diallo, Mbaye Fall
10
Hwang, Jinsoo
10
Johnson, Lester W.
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King, Ceridwyn
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Pelsmacker, Patrick de
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International journal of industrial organization
2
Marketing : ZFP ; journal of research and management
2
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
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2
Regulating recommended retail prices
Janssen, Maarten C. W.
;
Reshidi, Edona
- In:
International journal of industrial organization
85
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013483781
Saved in:
3
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Retail discrimination in search markets
Janssen, Maarten C. W.
-
2018
Persistent link: https://www.econbiz.de/10011917715
Saved in:
6
Retail channel management in consumer search markets
García, Daniel
;
Janssen, Maarten C. W.
- In:
International journal of industrial organization
58
(
2018
),
pp. 162-182
Persistent link: https://www.econbiz.de/10011979869
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