//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~subject:"Markenführung"
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Preismanagement
Consumer behaviour
21
Konsumentenverhalten
21
Search theory
9
Suchtheorie
9
Brand image
4
Information costs
4
Informationskosten
4
Markenimage
4
Advertising effects
3
Brand
3
Brand management
3
Consumer search
3
Einzelhandel
3
Internet marketing
3
Markenartikel
3
Online-Marketing
3
Pricing strategy
3
Retail trade
3
Theorie
3
Theory
3
Vertical relations
3
Werbewirkung
3
Advertising
2
Einzelhandelspreis
2
Großhandelspreis
2
Luxury goods
2
Luxusgüter
2
Online retailing
2
Online-Handel
2
Preisdifferenzierung
2
Price discrimination
2
Retail price
2
Social Web
2
Social web
2
Vertical integration
2
Vertikale Integration
2
Website
2
Werbung
2
more ...
less ...
Online availability
All
Undetermined
Free
13
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Gierl, Heribert
Janssen, Maarten C. W.
Loureiro, Sandra Maria Correia
23
Han, Heesup
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Phau, Ian
16
Diamantopoulos, Adamantios
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Martínez-López, Francisco J.
14
Ekinci, Yuksel
13
Hollebeek, Linda D.
13
Ahn, Jiseon
12
Park, Jungkun
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Kunkel, Thilo
11
Paul, Justin
11
Rahman, Zillur
11
Valette-Florence, Pierre
11
Dens, Nathalie
10
King, Ceridwyn
10
Pelsmacker, Patrick de
10
Romaniuk, Jenni
10
Sreejesh, S.
10
Torres, Ivonne M.
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Dawes, John
9
Gilal, Faheem Gul
9
Gilal, Naeem Gul
9
Gilal, Rukhsana Gul
9
Johnson, Lester W.
9
Kumar, Vikas
9
Mattila, Anna S.
9
more ...
less ...
Published in...
All
International journal of industrial organization
2
Marketing : ZFP ; journal of research and management
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Regulating recommended retail prices
Janssen, Maarten C. W.
;
Reshidi, Edona
- In:
International journal of industrial organization
85
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013483781
Saved in:
3
Vertical contracts in search markets
Janssen, Maarten C. W.
- In:
International journal of industrial organization
70
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581731
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->