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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
16
Konsumentenverhalten
16
Search theory
5
Suchtheorie
5
Brand image
4
Markenimage
4
Advertising effects
3
Brand
3
Brand management
3
Consumer search
3
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3
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Affect
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Gierl, Heribert
Janssen, Maarten C. W.
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
56
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
44
Kim, Jungkeun
38
Thaichon, Park
38
Hollebeek, Linda D.
37
Phau, Ian
37
Ko, Eunju
34
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Wu, Luorong
32
Nayga, Rodolfo M.
30
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Zhang, Lu
24
Arli, Denni
23
Filieri, Raffaele
23
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International journal of industrial organization
3
Journal of business research : JBR
3
Marketing : ZFP ; journal of research and management
3
American economic journal
1
Journal of business ethics : JBE
1
Journal of economic theory
1
Journal of the European Economic Association : JEEA
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Review of managerial science
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
16
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1
Consumer search and product returns in e-commerce
Janssen, Maarten C. W.
;
Williams, Cole
- In:
American economic journal
16
(
2024
)
2
,
pp. 387-419
Persistent link: https://www.econbiz.de/10014525793
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
Regulating recommended retail prices
Janssen, Maarten C. W.
;
Reshidi, Edona
- In:
International journal of industrial organization
85
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013483781
Saved in:
5
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
6
Vertical contracts in search markets
Janssen, Maarten C. W.
- In:
International journal of industrial organization
70
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581731
Saved in:
7
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
8
Beliefs and consumer search in a vertical industry
Janssen, Maarten C. W.
;
Shelegia, Sandro
- In:
Journal of the European Economic Association : JEEA
18
(
2020
)
5
,
pp. 2359-2393
Persistent link: https://www.econbiz.de/10012318060
Saved in:
9
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
10
Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Hüttl-Maack, Verena
;
Pick, Doreén
;
Gierl, Heribert
- In:
Review of managerial science
13
(
2019
)
4
,
pp. 689-723
Persistent link: https://www.econbiz.de/10012099443
Saved in:
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