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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~subject:"Nachhaltigkeit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Nachhaltigkeit
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
22
Markenführung
22
Luxury goods
19
Luxusgüter
19
Fashion
15
Mode
15
Brand
13
Markenartikel
13
Brand image
12
Markenimage
12
Internet marketing
11
Online-Marketing
11
Advertising effects
8
Beziehungsmarketing
8
Relationship marketing
8
Werbewirkung
8
Advertising
6
Werbung
6
Marketing management
5
Marketingmanagement
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Customer value
4
Kundenwert
4
Luxury brand
4
Social Web
4
Social web
4
Sustainability
4
Textile distribution
4
Textilhandel
4
Luxury
3
Nachhaltige Entwicklung
3
Sustainable development
3
Sustainable fashion
3
purchase intention
3
Authenticity
2
Balance theory
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Aufsatz in Zeitschrift
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Gierl, Heribert
Ko, Eunju
Lavuri, Rambabu
4
Balderjahn, Ingo
3
Cho, Yoon-Na
3
Jaspreet Kaur
3
Kang, Jiyun
3
Luchs, Michael G.
3
Schewe, Gerhard
3
Tascioglu, Mertcan
3
Aschemann-Witzel, Jessica
2
Belavina, Elena
2
Boer, Johannes de
2
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Chatterjee, Ravi
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2
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2
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2
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2
Eberhart, Andrea K.
2
Eom, Hyo Jin
2
Fischer, Daniel
2
Gao, Zhifeng
2
Geiger, Sonja Maria
2
Gerdt, Sven-Olaf
2
Gollnhofer, Johanna Franziska
2
Gupta, Sangeeta
2
Han, Xiaoya
2
Hass, Ashley
2
Hoffmann, Stefan
2
Hong, Zhaofu
2
Huo, Chunhui
2
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2
Islam, Tahir
2
Jain, Sheetal
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Kapoor, Payal S.
2
Kessous, Aurélie
2
Khaled, Amgad S. D.
2
Kim, Kyung Hoon
2
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2
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Journal of business research : JBR
3
International journal of consumer studies
1
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ECONIS (ZBW)
4
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
2
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
3
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
4
Perceptions, attitudes, and behaviors toward sustainable fashion : application of Q and Q-R methodologies
Song, Sanga
;
Ko, Eunju
- In:
International journal of consumer studies
41
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011708064
Saved in:
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